10 Point Lead Magnet Checklist

Is your lead magnet not converting?

If so, I got something to help you.

Here is a 10 point lead magnet checklist that will help you optimize conversions to help you get more leads, sales, and signups 24/7.

What is a Lead Magnet?

A lead magnet is something you offer of value to someone in exchange for their contact information, usually their name and/or email list.

Many people equate value as providing a ton of content to your list.

The problem with that is it overwhelms your prospects.

And an overwhelmed prospect will not buy.

The goal of the lead magnet is three things.

First, it has to be consumable. You want your prospect to consume it ASAP.

Second, it has to get them a result. Not a BIG result, but a result that will build their belief that you're the one to help them solve their problem.

Third, it is to guide them to the next step, which is to either buy your product or join your team.

This lead magnet checklist will help you make sure that you're on the right track.

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Here are the 10 points that you need to keep in mind when creating your lead magnet.

Educate and have perceived REAL value.

Stop them dead in their tracks by raising enough curiosity to get them to leave their contact information

Speak to their #1 pain that holds them back from achieving their dreams

Addresses their biggest problem that they want solved now

Offer a laser targeted solution to a laser targeted market

Convey that you and only you have the solution to solve their problem.

Promise one big daddy solution versus a million small ones.

Be FAST and EASY to get an instant result and build belief.

Be specific - let the prospect know the format they're getting their content (i.e., PDF report, video, audio)

Make it more painful for them to leave than to give you their email address.

More Resources for You

My Lead System Pro - Learn More Here

My Lead System Pro (MLSP) gives you a tools suite to build your business - lead capture pages, Customer Relationship Manager (CRM), and custom made lead magnets to give away to build your list.

They also teach marketing specifically on lead generation strategies. Their community and support is top notch.

You can get a 30 day Test Drive of the community for $1.

Aweber - Learn More Here

One of the MUST HAVE tools every online marketer needs is an autoresponder. An autoresponder allows you to collect email addresses and to email them regularly. It is a huge time saver.

Aweber is the industry standard and integrates with most funnel software programs including My Lead System Pro (MLSP), ClickFunnels, and Lead Pages. I've used Aweber since 2010 because the software is easy to use and customer support is top notch, including 24 hour online chat.

Russell Brunson's Secrets Trilogy - Learn More Here

These books give the foundation to helping you build a profitable sales funnel.

Dot Com Secrets teaches you the basics of building a funnel.

Expert Secrets shows you how to take that list and grow them into a tribe of customers who will buy from you over and over again.

Traffic Secrets shows you how to drive traffic to those funnels.