Today you're going to learn the 2 essential home business assets that will ensure you not only survive but thrive in any economy.

I'll give you a hint. 

It's NOT social media

Home Business Assets #1: Your Email List

The first asset you need to build is your email list. 

Your own 100% of those leads and you can decide what, when, and how you wish to communicate. 

There's a big myth that email marketing is dead since everyone's on social media.

Not true.

Check out these statistics about email marketing in 2021 from HubSpot 

64% of small businesses use email marketing to reach customers
78% of marketers have seen an increase in email engagement over the last 12 months alone
4 out of 5 marketers said they’d rather give up social media than email marketing
The global e-mail marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027
Active email accounts worldwide surpassed 5.6 billion in 2019! Thats nearly 2 billion more users than social media
87% of B2B marketers say email is one of their top free organic distribution channels

Social Media Influencer's Achilles Heel

If 2021 taught us, your followers aren't your leads.

There have been many social media influencers with millions of followers who have had their accounts either hacked and deleted or shut down by the social media networks.

Sad thing was, they didn't even have an email list.

Furthermore, when Facebook went down a few weeks ago for several hours, it literally crippled many home business owners.

Don't get me wrong, social media is fantastic for building your audience, but you need to have a system in place to get those followers on your email list.

Now if social media ever goes down, or you wind up getting kicked out

home business assets

Home Business Assets #2: Your Website

The second home business asset you need to build is a website.

Now don't panic if you're first getting started.

You don't need to build an elaborate website in the beginning.

When you're first getting started all you need is a 2 page website to get people on your email list.

If you don't have the time or the skill to build your own website, I got you covered. 

Check out this website builder My Lead System Pro created to help you build your first website in just minutes.

I created this short video demo below showing you how easy it is to use.

How to Build Your First Home Business Assets - Your Website

As you continue to build your audience and email list, take the profits you're making and reinvest it into creating a blog allowing you to create more content that will serve your audience.

More Resources for You

My Lead System Pro - Learn More Here

My Lead System Pro (MLSP) gives you a tools suite to build your business - lead capture pages, Customer Relationship Manager (CRM), and custom made lead magnets to give away to build your list.

They also teach marketing specifically on lead generation strategies. Their community and support is top notch. 

You can get a 30 day Test Drive of the community for $1.

Aweber - Learn More Here

One of the MUST HAVE tools every online marketer needs is an autoresponder. An autoresponder allows you to collect email addresses and to email them regularly. It is a huge time saver. 

Aweber is the industry standard and integrates with most funnel software programs including My Lead System Pro (MLSP), ClickFunnels, and Lead Pages. I've used Aweber since 2010 because the software is easy to use and customer support is top notch, including 24 hour online chat. 

Twist Your List - Learn More Here

This is one of the best email marketing courses for home business owners created by a single stay-at-home-mom of 2. In this course you'll learn different ways to write emails to your list that will get them to WANT to buy your product, service, or join your opportunity.

Social media networks change their platforms constantly, and you need to have an insurance policy to communicate with your audience and leads outside of social media. 

As a matter of fact, this course will teach you that you don't need a big list to make money. The creator of this course was able to generate over $1,000.000 in affiliate commissions with a list of less than 4,500 subscribers.

Dr. Lisa Thompson

Email: drlisa@drlisamthompson.com

Follow Me on Facebook: facebook.com/DrLisaMThompson

Need extra help growing your business? Book your strategy session here where I help people every day.

P.S. Want to learn how to get free leads for life? I Recommend You Start by Clicking Here.

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Pro’s & Con’s of the 5 Proven (and Legitimate) Ways to Start Making Money from Home In 5 Days or Less… With Zero Experience!

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