Are you noticing your email open rates dropping? 

It's not your fault.

Chances are you have too many people who aren't opening your emails, which will cost you money, both in sales and expenses.

Today you'll learn 3 reasons why to remove inactive email subscribers and how to remove them from Aweber.

At the time of this blog post, the average email open rate is 16.97%.

The name of email marketing is all about engagement. Your email list is your asset, but it won't make you money if your list isn't opening up and reading them.

So who are your inactive email subscribers? They are people who stay on your list but don't open any of your emails.

As I mentioned earlier there are 3 reasons why you need to remove inactive email subscribers.

One of the most important reasons you need to remove inactive email subscribers is they affect your email deliverability.

Let me explain.

Your autoresponder service, Google, and Microsoft track email engagement rates.

If you have too many inactive subscribers, your emails will rank lower in the inbox and may wind up in the junk or spam folder.

I don't know about you but nobody checks their junk or spam folder frequently.

And if your email isn't being read, you won't make money. Period.

TIP:  When people opt-into your list tell them if they don't see your email in their email box to check their junk/spam folder and add your name to their safe sender's list.

A second reason to remove inactive email subscribers is they cost money.

Your autoresponder hosts your email subscribers. The more email subscribers you have the more you have to pay.

Let me give you an example.

If you had 10,000 email subscribers on Aweber that would cost you $69/month or $828/year.

Let's say you deleted 50% of inactive email subscribers on your list, that would drop you down to 5,000 subscribers. You would then pay $49/month or $588/year. 

That's a savings of $240.

A final reason to get rid of inactive email subscribers is to focus on those who are opening your emails.

The chances of inactive email subscribers opening your emails and reading them are slim to none.

The only subscribers that matter are those that are opening up your email list. 

That's why it's important that you check what type of email subject lines and content your list is opening and keep supplying them with that information.

Remember, if your list knows, likes, and trusts you, they will buy from you.

You should go through your email subscriber list every 90 days to remove inactive email subscribers.

It's very easy to do and will take only a few minutes, pending how many email lists you have.

In the video below, I will show you how to remove inactive email subscribers using Aweber, which is the autoresponder service I use.

if you use a different autoresponder service, you can go on YouTube and find tutorials.

My Lead System Pro - Learn More Here
My Lead System Pro (MLSP) gives you a tools suite to build your business - lead capture pages, Customer Relationship Manager (CRM), and custom made lead magnets to give away to build your list.

They also teach marketing specifically on lead generation strategies. Their community and support is top notch. 

You can get a 30 day Test Drive of the community for $1.

Aweber - Learn More Here

One of the MUST HAVE tools every online marketer needs is an autoresponder. An autoresponder allows you to collect email addresses and to email them regularly. It is a huge time saver. 

Aweber is the industry standard and integrates with most funnel software programs including My Lead System Pro (MLSP), ClickFunnels, and Lead Pages. I've used Aweber since 2010 because the software is easy to use and customer support is top notch, including 24 hour online chat. 

Twist Your List - Learn More Here

This is one of the best email marketing courses for home business owners created by a single stay-at-home-mom of 2. In this course you'll learn different ways to write emails to your list that will get them to WANT to buy your product, service, or join your opportunity.

Social media networks change their platforms constantly, and you need to have an insurance policy to communicate with your audience and leads outside of social media. 

As a matter of fact, this course will teach you that you don't need a big list to make money. The creator of this course was able to generate over $1,000.000 in affiliate commissions with a list of less than 4,500 subscribers.

Did this help you? If so, please leave a comment and share on Facebook.

Email: drlisa@drlisamthompson.com

Follow Me on Facebook: facebook.com/DrLisaMThompson

Need extra help growing your business? Book your strategy session here where I help people every day.

P.S. Want to learn how to get free leads for life? I Recommend You Start by Clicking Here.