Affiliate Marketing Terminology 101

If you want to make money as an affiliate you need to be familiar with affiliate marketing terminology to start making profits right away.

Did you know that you can easily generate a 6-figure income without ever having to create a product of your own, and without a well-known name or brand?

It’s true! Every day, thousands of affiliates are earning a full-time income from affiliate campaigns that drive sales from both small and wide-scale product launches.

They also make money in many other ways, apart from direct promotion.  Affiliates focus on building their own list so that later, if they decide to create their own product, they already have a built-in customer base!

With nearly a zero-startup cost involved, and no risks, there are absolutely no downsides to becoming an affiliate marketer.

Let's take a closer look at just a few of the many advantages of becoming an affiliate marketer.

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Before we dive into affiliate marketing terminology, let’s take a quick look at what affiliate marketing is. 

Affiliate marketing is often considered by many to be the "gateway" into the world of online business. 

One of the reasons why affiliate marketing is so popular is because of just how easy it is to get started. 

Regardless of your experience, or your skillset, you can make money as an affiliate in just a matter of a few days.

 In fact, one of the most lucrative aspects of affiliate marketing is just how fast and easy it is to begin building profitable campaigns that will generate non-stop profits very quickly.

Before we dive into the terminology associated with the affiliate marketing space, let’s take a quick look at what affiliate marketing is.

Affiliate marketing is often considered by many to be the "gateway" into the world of online business. One of the reasons why affiliate marketing is so popular is because of just how easy it is to get started. 

 Regardless of your experience, or your skillset, you can make money as an affiliate in just a matter of a few days.

 In fact, one of the most lucrative aspects of affiliate marketing is just how fast and easy it is to begin building profitable campaigns that will generate non-stop profits very quickly.

In affiliate marketing, there are three main players: the creator, the affiliate, and the customer.

It's the creators job to develop the product, build the website and sales funnel and to provide affiliates with the tools and information they need to order to effectively promote the website. 

 Affiliates form the bridge between the merchant and the customer, by developing targeted campaigns that recruit leads, and funneling that traffic directly to the offer via an affiliate link. 

Affiliates are then paid a commission on every referred sale, most often, a 50/50 split, meaning that you’d earn 50% commission for every sale made.

The customer is the person who consumes the physical product or the digital product

If this sounds like something you’d like to get involved in, you’ll want to brush up on the most commonly-used affiliate marketing terminology associated with this multi-million-dollar industry. 

Here are some of the terms you should know:

An arrangement in which the advertiser pays a commission to an affiliate for each sale captured via their website or advertising link.

 The commission model is based on actions performed by users, usually involving lead generation, subscription to a service, a direct one-time purchase, or other actions.

 The advertiser will utilize performance-tracking software to track the users’ actions and the affiliates who have assisted in that process.

 Many service providers run their own affiliate program, which means they buy traffic for themselves to increase their own profit.

In affiliate marketing, you are competing against other affiliates, who quite often, may be advertising to the same group of customers.

This is where the power of bonus offers comes into play.

Affiliates will often offer bonuses to persuade a customer to purchase through their link rather than someone else’s. Typically, the bonus adds additional value to the product that is being promoted. In other words, it is relevant, in the same niche/topic, and serves as an auxiliary component.

The greater the perceived value, the easier it will be to convince people to purchase through your affiliate link. Therefore, it’s very important to learn how to create high-quality bonuses that stand out and capture the attention of your target audience.

Building your bonus offer doesn’t have to be a difficult process, but does require some knowledge of design and/or content creation.

In affiliate marketing, cookies are used to identify a visitor who has clicked on an affiliate link. It’s simply a form of tracking.

 Cookies are usually assigned for a specific period of time. If the visitor returns within that timeframe, the affiliate marketer will be paid for the sale, whether or not the visitor uses the affiliate link to complete the purchase.

Your Click-Through Rate (CTR) is the percentage of website clicks for the number of advertising impressions displayed to visitors or bought from other networks.

This is the promotion of a product or service. Offers are created by affiliate managers or product owners, and usually contain all relevant information about the payout model, commission offer, and best marketing practices.

 An Offer URL is the final URL where the visitor will land after clicking the promotion link or banner. This is your landing page where they will find your offer or campaign.

This is a notice on an affiliate’s website or blog, notifying visitors that the affiliate is being compensated or paid for sales, recommendations, endorsements, and advertisements of a product and/or service on their website or landing page.

This is an important part of your marketing campaign because it’s required to comply with FTC laws. You should place this statement towards the top of your landing pages before you mention the affiliate offer.

This is a unique URL to which an affiliate sends an audience for a particular offer. It can also be called a click tracking link or affiliate link.

This is a website or webpage to which affiliates refer traffic.

For example, when a user clicks on an ad or banner, they are redirected to a webpage that gives them more information about the product advertised on that banner, usually with purchase options.

The main purpose of a landing page is for the user to complete an action. It can be a purchase, service sign-up, download, or any other action that has a positive value for the advertiser.

 Your landing page should reflect your online personality and use your charisma to encourage users to take action and gain you those commissions.

This is a contact with the potential to become a customer. A lead, in other words, is a person who shows interest in the product or service you are promoting, which makes them more likely to become a customer instead of a browser.

This is also known as a prospect.

 Keep in mind that the definition of a lead may vary depending on the organization using the term.

For some companies, a lead is a contact already determined to be a prospective customer, whereas other companies consider any sales contact to be a lead. Your goal is to convert the maximum number of leads into actual customers.

This is a unique identifier given by the affiliate program or merchant that you are promoting. It tracks your sales, clicks and often, overall traffic.

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