5 Phases to Becoming an Expert

Do you struggle with your belief that you can only be an expert if you have a title or success before you can start your business.

Today you'll learn the 5 phases to become an expert even if no one's heard of you. This will help you build an engaged audience of loyal buyers.

I remember being so frustrated in the beginning when I first started my business.

I would model what the top earners were doing but not seeing any results, and thinking to myself, "the only way people will listen to me is if I am making the big bucks or earned the next rank."

Then I picked up a copy of Expert Secrets by Russell Brunson, and he walked me through the 5 phases to becoming an expert.

It's not merely sharing your knowledge. Being an expert is all about finding your voice to build your tribe so you can leave an impact on the world.

Expert Phase 1: The Dreamer

Becoming an expert starts with you. It's all about sharing your passion.

To find your passion you go through a series of steps.

First you find something that interests you.

Then you do a deep dive into it to the point where you become obsessed with it.

That obsession then leads to mastery. And you can't rush mastery.

Here's the key takeaway.

You can share what you've learned, but what attracts others to you is the passion you share with them.

Think about the teachers you've had in your life. The ones you learned from the most had a passion for what they taught.

What are you passionate about in your niche that you want to share with the world?

Expert Phase 2: Become a Reporter

The next step is to learn different points of view on the topic you're passionate about.

You start to follow other experts in your niche.

You subscribe to their YouTube channels, listen to their podcasts, read their blogs.

Then at some point we begin to sense a shift in ourselves where we want to contribute by sharing our insights with others.

We begin to start creating our own content.

Maybe it's a blog post, YouTube video, FB Live, Reel, or instagram post.

Expert Phase 3: Create a Framework

Phase 3 of becoming an expert is what Russell calls building a framework.

What is the framework that your audience needs to follow to get a result?

Your product is part of the framework.

For example, Russell teaches people how to create sales funnels - which is the framework.

ClickFunnels, his product is part of the framework that people will use to get the result.

Russell says your framework should fit into this sentence "My_____Step Framework (System, Process) for __________(insert result)"

Expert Phase 4: Work for Free Serving Your Dream Clients

In this phase you will need to test your frame work to see if others will get similar results.

This is where you get a group of beta testers.

Russell says to shift your focus from "how do I sell more product" to "how do I serve more people?"

Expert Phase 5: Becoming the Expert

Russell says that he became a 7 figure earner despite poor grades in school.

His says "my results are my certification."

Remember this, an expert is the person who is one step ahead of everyone else.

The people you are sharing your knowledge with are not at your level yet and are aspiring to be there.

You are their guide.

Guide them to the next step.

As Zig Ziglar says "Take a person as far as they can see. When they get there they will be able to see further."

Next Steps

If you haven't read Russell's book Expert Secrets I highly suggest that you pick up a copy and read it.

He does a very deep dive into uncovering limiting beliefs you may have to becoming an expert and he also shows you how to break down the limiting beliefs your prospects may have to buying your product or joining your team.

You can pick up your free copy HERE. Just pay for shipping.

Don't like to read? Still get your free book here and for a small fee you can get the audio recoding of this book narrated by Russell himself.

More Resources for You

My Lead System Pro - Learn More Here

My Lead System Pro (MLSP) gives you a tools suite to build your business - lead capture pages, Customer Relationship Manager (CRM), and custom made lead magnets to give away to build your list.

They also teach marketing specifically on lead generation strategies. Their community and support is top notch.

You can get a 30 day Test Drive of the community for $1.

Aweber - Learn More Here

One of the MUST HAVE tools every online marketer needs is an autoresponder. An autoresponder allows you to collect email addresses and to email them regularly. It is a huge time saver.

Aweber is the industry standard and integrates with most funnel software programs including My Lead System Pro (MLSP), ClickFunnels, and Lead Pages. I've used Aweber since 2010 because the software is easy to use and customer support is top notch, including 24 hour online chat.

The Ultimate Sales Machine - Buy Here on Amazon

In this book Chet outlines 12 key strategies for running a successful business including developing a strategic mission statement, focusing on the right target market, understanding your customer base, and others.

Expert Secrets - Get Your Free Copy Here

Russell shares his secrets on the art of finding your voice, and creating a message that will connect with your audience, so you can convert more visitors into buyers, and help the people you're called to serve.